He was behind building many of the homegrown brands in the UAE, as well as developing various international brands across the region.

As a Piscean, creativity is in his blood, while focusing on delivering the client’s ROI is his daily bread. Fady is an expert in media planning & buying, both offline and digital, as well as social media and SEM optimization.

During his tenure in the industry, Fady has built an extensive network of media relations with leading publishers, media platforms and social media influencers.