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The Team

Management

fady-boustany

Fady Boustany

Chief Contact Officer | Strategy

PR Team

Nizar Saab

Nizar Saab

Public Relations Director

Full Bio

Nizar is a seasoned PR professional and is passionate about his work. He has over two decades of Public Relations & Journalism experience across various sectors such as retail, hospitality, public affairs, real estate, luxury brands, fashion and beauty, art and design. His expertise includes planning and executing effective media relations, message development, spokesperson positioning, and crisis communications along with stakeholder & community relations. Apart from this, Nizar oversees daily operations and tasks, including strategic planning, client servicing, content development, translations, and media relations & reporting.

Muhammad Al-Sharu

Muhammad Al-Sharu

Public Relations Manager

Full Bio

Muhammad is a multi-skilled marketing professional, with a broad experience in copywriting, translation and management for more than 10 years. Specialized in content development, digital marketing, public relations and brand image consultancy.

Umme Qizra Aleem

Umme Qizra Aleem

Account Executive

Full Bio

Qizra is a Brand Consultant, with a demonstrated history of working in the public relations and communications industry since 2010. Skilled in Photography, Press Conferences, Advertising, Corporate Image Management, and Activity Planning; she has a strong command in English. She is also a strong business development professional with a Master’s degree focused in Mass Communication/Media Studies & Journalism.

Ayoub El Achouri

Ayoub El Achouri

PR Asst. | Reporting & Monitoring

Full Bio

Ayoub has a vast experience in the hospitality and marketing industry that has enabled his smooth transition into the Public Relations sector. He has intensive experience the latest share of voice and PR reporting software like Meltwater, Media Observer and Acumen.

Client Servicing

Umair Ahmed

Umair Ahmed

Group Account Director

Full Bio

Umair is a highly driven Advertising & Marketing professional with nine years’ experience, and with a proven track record for first-class marketing management & client satisfaction. He lays high emphasis on utilizing the strengths of colleagues and creating a proactive environment, working towards the business needs, targets and organization goals. Nonetheless, Umair is a Brand Custodian who is operationally lead, versatile and a strategic thinker with a hands-on approach.

Faris Ijaz

Faris Ijaz

Digital Account Manager

Full Bio

A digital enthusiast, Faris has over 8 years of experience under his belt. Certified in Google AdWords and Google Digital Garage, Faris handles a diverse portfolio of Regional as well as International clientele. Having a knack for eye catching designs Faris runs successful Social Media and Digital campaigns, he can prepare and implement innovative digital marketing strategies to optimize ROI by increasing customer acquisition at reduced acquisition cost.

Creative Team

Ibrahim Hajo

Ibrahim Hajo

Creative Director

Full Bio

Ibrahim is a creative geek with more than 12 years of experience in advertising, including branding, digital & desktop publishing and UI/UX design. He leads a team of Art Directors to develop marketing and advertising creatives for clients for the sole purpose of selling their products and services. Skilled in using Creative Cloud apps, Ibrahim produces visuals as per industry standards, creates workflow solutions and has successfully exceeded client expectations.

Ruben Mirabel

Ruben Mirabel

Senior Art Director

Full Bio

Ruben has more than 14 years of experience in Advertising Agency, his work is consisting of developing a campaign for various leading brands, Art directing, Photoshoot for campaign and event, Website Development, Re-Branding and Logo development, Magazine Layout, and passionate photographer with niche in fashion. HIPA finalist in 2016 in Nature Category, an accredited Formula 1 Photographer.

Yasir Ahmed

Yasir Ahmed

Art Director

Full Bio

He has more than 8 years of experience in graphic design. Yasir is a creative person with deep knowledge of the latest design software and online resources. He has wide experience in working with various international brands corporate identity manuals and implementing layouts and designs as per the identity guidelines.